Flaming Hot Cheetos - Clairo


Clairo has just released her first official music video for "Flaming Hot Cheetos" with help from YouTube Music and Fader Label. Clairo had released solely the audio for "Flaming Hot Cheetos" on her YouTube channel roughly 9 months ago, but its growing popularity, and Clairo's personal popularity as an artist, has prompted an accompanying video. A niche burger joint, anthropomorphized Cheetos, a cool, diverse looking crew, subtle hip-shaking and an overall feeling free expression...yeah, pretty much what one would think a Clairo music video would look like. 

The song in question is an adolescent and innocent look of love and the romantic longing for companionship and feeling wanted or loved by the person you love as a bare essential. Unrequited love, but with a low-fi mix works not only as a poignant and evocative song but a song to really sit back and marinate to. What we see in the music video is the notion of innocence, or at the very least subtly, as Clairo grooves and hangs out with the homies while keeping to herself (always clutching to her shirt) rather than in an open and attention-seeking manner. It's congruent in the style of the song as although it is honest and genuine and in its lyrics, the reservation and timidness is omnipresent of it's thematic elements emphasized in the soft cadence of Clairo's voice and small but personalized production of the 808's. 

It is completely Clairo and is really the evidence of Clairo budding into a bigger star, BUT what really needs to be paid attention to is the snippet played when Clairo pulls up to the hipster joint...what is it? Is it going to be released soon? We need to know! 

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